Today: Tuesday, November 18th
Hefler International

Lawrence's Speaking Engagements:

The Importance of Branding

2008 Ragatz Fractional Interest Conference

Brand Identity Through Planning and Design

2007 ARDA Convention & Exposition

Sales and Marketing Table Leader on Branding

2007 ARDA Luxury Forum

Timeshare Industry Overview – Sales and Marketing Perspectives
Strategic Alliances Road Show

Measuring the Impact of Your Online Brand
Sales & Marketing 6 th Annual Executive Summit

Leveraging Integrated Brand Marketing in the Booming Timeshare Industry
DMA & HSMAI Travel Marketing Conference

How Online Marketing and Technology are Reshaping the Travel Industry
DMA & HSMAI Travel Marketing Conference

The Wonderful World of “e”
Keynote Presentation - National Center for Database Marketing

Segmenting and Profiling Your Customer Base
National Center for Database Marketing - 20th National Conference

How to Increase Share of Wallet Using Segmentation and Profiling
Direct Marketing Association – 80 th Annual Conference

Business Intelligence - Tools for the 21 st Century
Arbor Software International Users Conference

Delivering Bottom-Line Results with Multidimensional Analysis
National Center for Database Marketing – 19 th National Conference

Targeting the Elusive SOHO Market
National Business Marketing and Sales Forum

How To Get Your CFO to Love Direct Marketing
Direct Marketing Association – Worldwide Marketing Forum

Redefining the Sales Team – New Selling Strategies Enabled by Technology
Direct Marketing Association – 78 th Annual Conference

Seven Ways to Measure Customer Response in Relationship Marketing
Conference on Direct Marketing Results - The Marketing Institute

Strategy and Tactics for Winning Back Customers
Conference on Customer Win Back Programs – The Marketing Institute

How to Use Advertising to Acquire Customers and Increase the Value of Your Company
Fifth Annual Business-to-Business Direct Marketing Conference

About Hefler International GROUP

Hefler International Group is the Orlando-based consultancy of Lawrence S. Hefler, a marketing and brand strategist specializing in the worldwide shared ownership industry - vacation ownership, fractional ownership, private residence  and destination clubs, and condo hotels.

With a successful career as a marketing executive at big brand companies including American Express, BellSouth, Boise Cascade, Walt Disney, and Hilton Hotels, Lawrence saw the need for a more sophisticated marketing and sales approach to the shared and fractional ownership industry. His goal is to help sales and marketing teams get to the next level. It's what they want; they just need help getting there.

Lawrence has built a reputation for getting results and taking businesses to the next level. He has been a leader in the fields of database marketing, direct marketing, online marketing and brand marketing. Most recently, he held senior management positions with Hilton Grand Vacations Company and Disney Vacation Development – two of the most respected and profitable names in the vacation ownership industry.

Today he is an internationally recognized marketing thought leader. He has been quoted and profiled in both trade and business media including The New York Times and Harvard Management Update , Advertising Age and DMA Insider magazine. He was a keynote speaker for the National Center for Database Marketing and chairman of the DMA's Marketing Technology and Internet Council for two consecutive terms.

In 2006, Lawrence Hefler was a delegate at the prestigious Global Travel & Tourism Summit in Washington D.C. The Summit brought together the CEOs and Chairmen of the world's foremost Travel & Tourism businesses, Cabinet Ministers, senior government officials and influential journalists from around the globe. In 2004, he participated in the Fortune Innovation Forum in New York City.

Through his active participation in global marketing forums both inside and outside of travel and hospitality, Lawrence is able to share proactive ideas with his clients as the industry rapidly changes.


What segments of the hospitality industry does "shared ownership" include?


Vacation Ownership includes a wide variety of products and plans, including traditional deeded ownership, fractional ownership, private residence clubs, vacation clubs and more. Many now broaden the term further to include non-equity destination clubs and condo hotels.

Hefler International can provide comprehensive consulting services to any company that falls under the shared ownership and resort  real estate umbrella. In all these industry spaces, there is a "specialized" type of marketing and sales process, with nuances and challenges, greatly influenced by regulatory entities, consumer protection, media awareness, and consumer education.

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