Hefler International Group is the Orlando-based consultancy of Lawrence S. Hefler, a marketing and brand strategist specializing in the worldwide fractional ownership industry.

With a successful career as a marketing executive at big brand companies including American Express, BellSouth, Boise Cascade, Walt Disney, and Hilton Hotels, Lawrence saw the need for a more sophisticated marketing and sales approach to resort development and the shared ownership industry. His goal is to help developers and investors succeed in this complex and nuanced industry.

Lawrence has built a reputation for getting results and taking businesses to the next level. He has been a leader in the fields of database marketing, direct marketing, online marketing and brand marketing. Most recently, he held senior management positions with Hilton Grand Vacations Company and Disney Vacation Development – two of the most respected and profitable names in the vacation ownership industry.

Today he is an internationally recognized marketing thought leader. He has been quoted and profiled in both trade and business media including The New York Times and Harvard Management Update , Advertising Age and DMA Insider magazine. He was a keynote speaker for the National Center for Database Marketing and chairman of the DMA's Marketing Technology and Internet Council for two consecutive terms.

In 2006, Lawrence Hefler was a delegate at the prestigious Global Travel & Tourism Summit in Washington D.C. The Summit brought together the CEOs and Chairmen of the world's foremost Travel & Tourism businesses, Cabinet Ministers, senior government officials and influential journalists from around the globe. In 2004, he participated in the Fortune Innovation Forum in New York City.

Through his active participation in global marketing forums both inside and outside of travel and hospitality, Lawrence is able to share proactive ideas with his clients as the industry rapidly changes.