How can you benefit from a marketing and brand consultant?
Today's travel and hospitality world is constantly changing, and the shared ownership industry faces a number of challenges of its own. The demographics are shifting. Consumer behaviors are no longer predictable, and traditional marketing methods are not as effective, desirable, or acceptable as they once were. Regulatory and consumer issues such as "Do Not Call" legislation create the need for revised channel strategies.

As the industry continues to grow, you need to stay competitive, you need more than a marketing consultant, you need a change agent… to bring insight, innovation, and inspiration to your company.

What can you expect when you engage the services of Hefler International?
Lawrence Hefler serves as an objective partner to your sales and marketing team . As a client of Hefler International, you will benefit from original, insightful thinking on the most recent trends and developments that affect sales and marketing in the industry. Based on these insights, Lawrence provides you with specific, actionable solutions to help your teams increase sales, reduce costs, and enhance brand image. What more could a company want?

Industry Areas of Expertise
Shared Ownership includes a wide variety of products and plans, including traditional deeded ownership, fractional ownership, private residence clubs, destination clubs and more. Many now broaden the term further to include condo hotels . Hefler International can provide comprehensive consulting services to any company that falls under the shared ownership (resort real estate) umbrella. In all these industry spaces, there is a need for innovative and customer centric marketing and sales processes that will resonate with affluent buyers and a new generation of leisure travelers.